Marketing for hair salons
Hair salon marketing that fills your diary with new clients.
I run local SEO, websites and Instagram ads for hair salons, so new clients find you on Google in their neighbourhood and book an appointment.
- new clients in the first month
- +22
Advertising a hair salon starts on Google.
A new client usually looks for a salon when she moves, when her hairdresser leaves town or when she wants something her salon does not offer. She types "hairdresser" and her neighbourhood, looks at the photos and reviews of the first three salons and picks one.
The best advertising for a hair salon is therefore a place among those first three results, with a profile that shows your work. I start there and measure the result by the number of new clients who found you through Google.
I also build websites with a service menu and appointment booking, and run Instagram and Facebook ads when you want to fill quieter days or introduce a new service.
A salon is chosen by neighbourhood, photos and reviews.
Clients rarely cross the whole city for a hairdresser, so what matters most is being visible in your own neighbourhood and the ones next to it. That is why I measure your position from 130 points and work on the parts of the city your clients can come from.
Photos of your work and reviews decide whether a client calls. So I post your work on the profile regularly and set up a simple way for happy clients to leave a review before they walk out of the salon.
Cities where I work with local businesses
- Zagreb
- Rijeka
- Split
- Zadar
- Osijek
- Pula
- Varaždin
- the rest of Croatia
What clients type into Google
- hairdresser and the neighbourhood or city
- hair salon near me
- balayage and highlights
- occasion hairstyles
- men's hairdresser and barber
- keratin and hair care
A Zagreb case
A Zagreb hair salon: from 4 of 130 points to 2nd place in 68 days.
One of my clients is a hair salon in Zagreb. When we started, the salon appeared on only 4 of 130 measuring points across the city.
After 68 days it was in 2nd place, 22 new clients came in the first month, and the salon hired another hairdresser.
More about my work in Zagreb- visibility points at the start
- 4/130
- place in 68 days
- 2nd
- new clients in the first month
- +22
- new hairdresser hired
- +1
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
Services for hair salons.
Most salons start with local SEO, and add a website and ads once they see the first new clients.
- Local SEO and AI visibilityThe top three results on Google for a hair salon in your neighbourhood, with a 90 day guarantee.
- A website for your salonA site with services, a gallery of your work and appointment booking, fast on mobile.
- Meta AdsInstagram and Facebook ads for women in your part of the city, with photos of your work.
- Google AdsAds for services you want more of, such as highlights or occasion hairstyles.
What brings a hair salon new clients.
In my work with salons, these three things have the biggest effect on the number of new bookings.
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Photos of your work
Fresh photos of hairstyles on your Google profile show your style before a client even opens Instagram.
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Reviews
Clients read what others write about a salon, so I set up a way for reviews to arrive regularly and for you to reply to each one.
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Appointment booking
A booking or call button is visible on the profile and the site, so a client never has to look for your contact details.
Do you run a beauty salon or a barber shop?
I use the same approach for beauty salons, barber shops and nail salons, adapted to the services you offer.
How we get started.
I need access to your Google Business Profile and photos of your work. I do everything else.
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Free review
I look at where your salon is on Google in your neighbourhood today, who is ahead of you and how much work the top three takes.
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Profile access
You add me as a manager of your Google Business Profile. All reviews, photos and profile history stay yours.
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Optimisation
I work on the profile, services, photos and reviews following a plan for hair salons in your part of the city.
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Weekly report
Every week you get positions, calls and the plan for the following week, in exact numbers.
Top 3 on Google in 90 days, or I keep working at no charge.
If your salon is not in the top three results on Google within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another hair salon in the same neighbourhood.
Frequently asked questions.
If your question is not here, ask me directly on a free call.
How do you advertise a hair salon?
Most new clients come through Google, when someone looks for a hairdresser in their neighbourhood. So I start with the Google Business Profile, photos and reviews, and add Instagram ads when you want to fill certain days or introduce a new service.
Is Instagram enough for a salon?
Instagram is great for showing your work to clients who already follow you. New clients looking for a hairdresser in their neighbourhood usually start on Google, so the two channels complement each other well.
How soon can I expect new clients?
The first changes usually show within the first few weeks. A Zagreb salon gained 22 new clients in the first month and reached 2nd place in 68 days.
Does a salon need a website?
For the top three on Google the Google Business Profile matters most. A website helps when you want to show services, a gallery and appointment booking in one place.
Do you work with several salons in one neighbourhood?
No. While I work with you, I do not take on another hair salon in your neighbourhood, so all of the work goes towards your result.
How much does marketing for a hair salon cost?
The price depends on the city, the competition in your neighbourhood and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.
Let's see where your salon is on Google today.
On a free 30 minute call I show you your positions in your neighbourhood, who is ahead of you and what it takes to reach the top three.
A few short questions before the call
Step 1 of 7
Thank you, I have your answers.
Pick a time that suits you. The call takes 30 minutes and is completely free.