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Facebook and Instagram advertising

Meta ads that stop the scroll and bring in customers.

Meta ads on Facebook and Instagram are built around one question: how many new customers do they bring. I track every euro from the ad impression to the enquiry that lands in your inbox or calendar.

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Why Facebook and Instagram ads work for local businesses

Your customers spend hours on Facebook and Instagram every day, and Croatia is among the European countries with the highest share of users on those networks. Meta ads let you show up to people from your city, of a certain age and with certain interests, even before they start looking for your service.

On social media an ad creates demand. A strong creative and a clear offer turn someone who was just scrolling into a person who leaves their details or books an appointment. That is why Meta ads are great for salons, restaurants, apartments, courses and any service people happily buy when it is offered at the right moment.

A large part of revenue sits with people who already visited your site or profile and left. Retargeting brings them back with the right message, while Meta Pixel and the Conversions API make sure every enquiry and purchase is recorded, so the budget keeps moving to the ads that actually sell.

Who Meta ads are for

  • hair and beauty salons, gyms and studios
  • restaurants, cafés, apartments and tourist accommodation
  • courses, workshops and events
  • local shops and online stores
  • services that need appointment bookings or quote requests

Where your customers are

Three things make a Meta campaign profitable.

When structure, creative and retargeting are in place, every euro goes to people with a real reason to buy.

  1. 01

    Setup and structure

    I build the campaign, ad sets and creatives so that from day one the budget goes to an audience with a reason to buy, with clear control of spend.

    • Campaign architecture
    • Local and lookalike audiences
    • Budget control
  2. 02

    Creative that stops the scroll

    Visuals, videos and copy that grab attention in the first two seconds and lead people to act, always tested in several variants.

    • Tested visuals
    • Copy that sells
    • A/B variants
  3. 03

    Retargeting and funnel

    Visitors who left without buying are brought back with the right message at the right time, because that is where much of the missed revenue sits.

    • Retargeting
    • Funnel logic
    • Winning back lost customers

A complete Meta ads service from A to Z.

Everything from the first pixel to the moment an enquiry lands on your phone.

  • Pixel and Conversions API

    Meta Pixel and the Conversions API set up properly, so every conversion and every euro of revenue is recorded from day one.

  • Audience targeting

    Local, interest and lookalike audiences built so the ad reaches people with a reason to buy right now.

  • Creative production and testing

    Images, videos and copy produced as part of the service and tested against each other, with the winner getting more of the budget.

  • Forms and messages

    Instant forms and messages on Messenger, Instagram or WhatsApp, with notifications so no enquiry waits for a reply.

  • Optimization and scaling

    Once a campaign works, I scale it gradually so the cost per customer stays at the same level.

  • Weekly report

    Spend, reach, enquiries and cost per result in a report you can read in two minutes.

From idea to the first enquiries.

The first weeks are for testing, and after that the budget goes to the ads and audiences that bring the most customers.

  1. Free call

    We talk about your offer, customers and goal, and I look at how competitors advertise and suggest a realistic budget.

  2. Setup and creatives

    I set up the Pixel and tracking, build the audiences and produce the first creatives. All I need from you is access to your business account and a few photos or videos.

  3. Testing and scaling

    I follow the results week by week, switch off weaker variants, push the winners and send you a short report with the numbers.

I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.

NoelCar mechanic, Rijeka

I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.

Tea MikulićSalon owner, Split

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Damir ŠimićPlumber, Rijeka

I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.

KristinaPhysiotherapist, Zagreb

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Alen MarčeljaOwner of a joinery business

Questions before we start.

If your question is not here, ask me directly on a free call.

What is the minimum ad budget?

The budget depends on your industry and city, so we talk about a realistic amount before we start and you know exactly what to expect for that money. You pay the ad budget directly to Meta, separately from my fee.

Do you also design the creatives?

Yes. I produce and test visuals and copy as part of the service, so you do not need to hire anyone else for that. If you have your own photos or videos, I use those too.

How do I know the ads are working?

Every week you get a report with reach, clicks, enquiries and cost per result, so you always see where your money stands.

Facebook or Instagram, where is it better to advertise?

I usually set the campaign up for both networks, and Meta shows the ads where results are best. If your customers respond better on one network, I move the budget there.

How quickly do results come?

The first enquiries usually arrive in the first few days. For the first two to three weeks I test creatives and audiences, and after that the campaign becomes stable and more and more profitable.

Do I need a website?

Not necessarily. Instant forms and messages work directly on Facebook and Instagram. If you have a good landing page, ads can lead there too, and I can also build one.

Are Facebook ads and Meta ads the same thing?

Yes. Meta is the company behind Facebook and Instagram, so Facebook ads and Instagram ads are set up in the same system and can run as one campaign. For each business I choose where the ads appear, based on where your customers are.

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Let's see what one new customer would cost you.

On a free 30 minute call I look at your offer, how competitors advertise and which Facebook and Instagram campaign would make sense to launch.

A few short questions before the call

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What does your business do?

Pick the option closest to your work.