Marketing for plumbers

Marketing for plumbers that brings calls from your city.

I run local SEO, websites and ads for plumbers, so customers find you on Google the moment a pipe leaks and call you first.

Plumber, Rijeka
more calls in the first month
+35%
A real result for one plumber: in the top three on 12 of 130 measuring points at the start, 1st place in the city centre after 79 days.

Customers look for a plumber on their phone and call straight away.

When a pipe bursts or a drain blocks, nobody compares quotes for days. They pick up the phone, type "plumber" and the name of the city, look at the first three businesses Google shows and call the one with good reviews and a phone number in plain sight.

That is why marketing for plumbers comes down to one question: are you among those first three businesses in the parts of the city where you work. I start there, because that work brings calls the fastest.

Once your Google position brings steady calls, I add a website with your services and, where it makes sense, ads for the jobs you want more of, such as bathroom renovations or heating installation.

Emergency call-outs and planned work are searched for differently.

Customers look for an emergency repair right away, often in the evening or at the weekend, and want someone nearby who picks up the phone. They plan a bathroom renovation for weeks, look at photos of finished work and read reviews.

So I set up your Google profile and website for both kinds of work. I list services the way customers really search for them, and set the service area to the places you actually travel to.

Cities where I work with local businesses

  • Rijeka
  • Zagreb
  • Split
  • Zadar
  • Osijek
  • Pula
  • Varaždin
  • the rest of Croatia

What customers type into Google

  • plumber and the name of the city or neighbourhood
  • emergency plumber
  • drain and sewer unblocking
  • boiler repair
  • bathroom renovation
  • heating installation and servicing

A Rijeka case

A Rijeka plumber: from 12 of 130 points to 1st place in 79 days.

My client, a plumbing business, works in Rijeka and across the Primorje-Gorski Kotar county. When we started, the business appeared in the top three on only 12 of 130 measuring points across the city.

After 79 days it ranked first in central Rijeka, and in the first month it had 35% more calls, without spending a single euro on ads.

More about my work in Rijeka
points in the top 3 at the start
12/130
place in the city centre
1st
days to first place
79
more calls in the first month
+35%

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Plumber, Rijeka

Three things that bring a plumber the most calls.

From working with local trades I know these three things have the biggest effect on whether the phone rings.

  1. Google profile

    The right categories, a list of services, your service area and photos from the job show Google what you do and where, so it shows you to customers nearby.

  2. Reviews

    I set up a simple way for a happy customer to leave a review right after the job, while the good impression is still fresh.

  3. A call in one tap

    Your phone number and call button are visible on the profile and the site, and I log every call so you know where the work comes from.

Working alone or with a small crew?

I handle the Google work, and all I need from you is access to the profile and the photos you already take on your phone.

How local SEO works

How we get started.

I need access to your Google Business Profile and a few details about your business. I do everything else.

  1. Free review

    I look at where you are on Google in your city today, who is ahead of you and how much work the top three takes.

  2. Profile access

    You add me as a manager of your Google Business Profile. All reviews, photos and profile history stay yours.

  3. Optimisation

    I work on the profile, services, service area and reviews following a plan for plumbers in your city.

  4. Weekly report

    Every week you get positions, calls and the plan for the following week, in exact numbers.

Top 3 on Google in 90 days, or I keep working at no charge.

If your business is not in the top three results on Google within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another plumber in the same city.

Check your position

Frequently asked questions.

If your question is not here, ask me directly on a free call.

Does a plumber need a website?

For the top three on Google the Google Business Profile matters most, so you can start without a site. A website helps with bigger jobs such as renovations, where customers want to see photos of your work and a list of services before they call.

How soon can I expect more calls?

The first changes usually show within the first few weeks. The goal is the top three within 90 days, and a plumber from Rijeka reached first place in 79 days.

Are Google Ads worth it for plumbers?

Ads bring calls from day one, so they suit a quick start or services you want more of. Local SEO brings calls without paying for every click, which is why I usually run both until your position is strong.

I work on site and have no premises. Can I be on Google?

Yes. The address is hidden on the profile and you list the towns and areas you cover. Most plumbers run their profile this way.

Do you work with several plumbers in one city?

No. While I work with you, I do not take on another plumber in your city, so all of the work goes towards your result.

How much does marketing for a plumber cost?

The price depends on the city, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.

Let's see where you are on Google today.

On a free 30 minute call I show you your positions in your city, who is ahead of you and what it takes to reach the top three.

A few short questions before the call

Step 1 of 7

What does your business do?

Pick the option closest to your work.