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Google Ads for Small Businesses: What It Costs and How to Start
Google Ads for small businesses in Croatia: how it works, what a click costs, how much budget you need and what campaign management costs at an agency.
Insights and advice for local businesses
Everything you need to know about local SEO, Google Ads, AI search and growing your business online, written from real work with clients across Croatia.
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How to Build a Website: Yourself or with an Agency
How to build a website in seven steps: domain, hosting, platform, content and launch. A comparison of doing it yourself and hiring an agency, with costs.
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How Much Does SEO Cost in Croatia
SEO prices in Croatia: monthly ranges in euros by type of business, the cost of initial optimisation and an audit, and what drives the final price.
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How Much Does It Cost to Build an Online Store in Croatia
Online store prices in Croatia: market ranges in euros by store size, monthly hosting and maintenance costs, and what drives the price of a web shop.
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What Is Content Marketing and How It Works for Small Businesses
Content marketing means attracting customers with useful content: articles, guides and video. Examples for small businesses, a five step plan and metrics.
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What Is a Landing Page and When You Need One
A landing page is a page with one goal: an enquiry, a call or a purchase. See how it differs from a home page, what it must contain and when it pays off.
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Google Business Profile: How to Create and Set It Up Step by Step
How to create a Google Business Profile, verify it and set up categories, description, services and photos so customers find you on Google Maps, step by step.
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How to Appear on Google Maps and Add Your Business
How to add your business to Google Maps, verify the location and why a business sometimes does not show up on the map. Practical steps for small businesses.
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How Much Does It Cost to Build a Website in Croatia
Website design prices in Croatia: market ranges in euros by type of site, yearly domain, hosting and maintenance costs, and hidden costs to watch for.
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Ranking on Google: How a Local Business Reaches the Top 3
Ranking on Google for a local business: what Google looks at on the map, which steps push a profile toward the top 3 and how long it realistically takes.
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What Is GEO Optimization and How to Appear in ChatGPT Answers
What GEO optimization is, how ChatGPT, Gemini and Google's AI answers choose which businesses to mention, and the steps a local business can take today.
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What Is SEO Optimization and How It Works for a Small Business
What SEO optimization is, how Google finds and ranks pages, and what a small business can do so customers find it on Google, explained without the jargon.
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WooCommerce or Shopify: Which to Choose for an Online Store in Croatia
WooCommerce or Shopify in Croatia? A comparison for a small online store: card payments, fiscalization, delivery, upkeep and SEO, and when to pick each one.
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How to Get More Clients Through ChatGPT
More people ask ChatGPT for a recommendation before they open Google. Here is how to show up in that answer, and what a paid ad inside ChatGPT looks like.
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Marketing Agency or In-House Team: What Pays Off
Hire someone for marketing, or bring in a marketing agency. A comparison of cost, speed, and risk for a business that's just building its visibility on Google.
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How Much Does a Marketing Agency Cost in Croatia
The cost of a marketing agency in Croatia ranges from a few hundred to several thousand euros a month. Here's what it consists of and how to judge if it pays off.
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How to Choose a Marketing Agency for Your Business
Before you sign a contract with a marketing agency, here is what really matters and which questions to ask before you invest your first euro.
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7 Google Business Profile Mistakes Costing You Clients
A profile that looks finished doesn't mean it's working for you. Here are the most common mistakes we see small business owners make, and how to fix them.
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How to Get More Google Reviews Without Risking a Penalty
Reviews decide whether a customer calls you at all. Here's how to ask for them the right way and what to watch out for so your profile doesn't suffer.
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Local SEO or Google Ads: Which to Choose First
Both tools bring in customers who are already looking for you, but they work in completely different ways. Here's how to decide where to put a limited budget first.
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