Keyword research
I look for the words people use when they are ready to buy, and exclude the ones that only drain the budget before they can charge for a single click.
Google Search, local and Display campaigns
Google Ads: be there when someone types in your service.
Google Ads appear at the exact moment someone searches for what you sell. I set up and manage campaigns so the budget goes to people who are ready to call or send an enquiry, and every week you see how many calls the campaign brought in.
Why Google Ads bring customers faster than most channels
Someone who types "emergency plumber Zagreb" or "air conditioning service Split" is already looking for a solution and wants it today. Google Ads put you above the organic results at exactly that moment, so the whole job is to appear in front of the right people with a message that makes them click on you.
The biggest advantage of ads is speed. A campaign starts bringing visitors as soon as Google approves it, which is great for a new business, seasonal work or a service where you need enquiries right away. You stay in control the whole time, because you set the daily budget and can change it whenever you like.
Ads deliver the most when they are set up precisely. By choosing the right keywords, excluding searches that only waste money and tracking every call and form, I make sure the campaign pays for clicks that lead to work. Clients usually see the best results when ads run alongside local SEO.
Who Google Ads are for
- businesses that need enquiries now, while SEO is still building rankings
- urgent and seasonal services: plumbers, air conditioning, removals, apartments
- new businesses and new branches with no history on Google
- higher value services where one job covers the monthly budget
- online stores that need traffic to their key products
The power of intent
Three things decide whether a campaign pays off.
Budget is only part of the story. The result depends on who sees the ad, how the campaign is built and whether every enquiry is tracked.
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02 Campaign structure
I build campaigns, ad groups and copy so every service has its own ad and its own landing page, which lets every result be measured precisely and improved.
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03 Conversion tracking
Every call, form and booking is recorded and attributed to the exact ad that brought it in, so money keeps moving to what actually brings work.
What Google Ads management includes.
From the first keyword to a report that shows exactly what brought in the call.
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Search campaigns
Ads that appear when someone looks for what you offer, with copy written to earn the click and assets for calls, location and key services.
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Local targeting and Maps
Ads shown to people in your city and surroundings, with your Google Business Profile linked so the ad can also appear on Google Maps.
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Display and remarketing
Visitors who left without enquiring are brought back with targeted ads while they keep browsing the web and YouTube.
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Landing page review
The landing page finishes what the ad started, so I review it and suggest specific fixes that raise the number of enquiries.
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Bid optimization
I set up smart bidding around your goal, and where manual control gives a better result, I take it over myself.
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Weekly report
Clicks, calls, enquiries and cost per enquiry laid out so you can see at a glance what the campaign brings you.
From the first call to a campaign that works.
Setup takes a few days, and ads start showing as soon as Google approves the campaign.
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Free call and review
I look at your industry, city and the competitors already advertising, and together we agree on a goal and a realistic daily budget.
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Setup and tracking
I set up call and form tracking, research keywords and write the ads. All I need from you is access to your Google Ads account, and if you do not have one, I open it for you.
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Management and optimization
Every week I review the enquiries, cut what wastes money and push what brings work, and you get a short report with the numbers.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
What is the difference between Google Ads and SEO?
Ads bring visibility the same day the campaign launches and last as long as you pay for clicks. SEO builds rankings gradually and keeps them long term without paying per click. Clients usually see the best results when the two work together.
Can I control how much is spent per day?
Yes. We set the daily budget together and you can change it whenever you want, while I optimize the campaign within the limits you set. You pay the ad budget directly to Google, separately from my fee.
How much budget do I need to start?
It depends on your industry, city and how much competitors advertise. On the free call I check click prices in your field and suggest a realistic amount, so you know in advance what to expect.
How quickly do the first enquiries come in?
Ads start showing as soon as Google approves the campaign, usually within a day or two. The first enquiries often arrive in the first few days, and the campaign becomes more profitable as data builds up and I fine tune it.
What if the campaign does not bring calls?
I track every conversion, so I quickly see where a change is needed. I adjust keywords and ad copy or suggest landing page fixes until the campaign delivers what you expected.
Do I need a website for Google Ads?
Most campaigns need a landing page, and one well built service page is enough. If you do not have one, I can build it. For some local services a call focused campaign also works well.
Is Google Ads the same as Google AdWords?
Yes, it is the same service. Google Ads is the current name of the system that used to be called Google AdWords. The ads appear above the search results at the moment someone types in your service.
Related services
- Local SEO and AI visibilityThe top three results on Google Maps within 90 days and mentions in ChatGPT answers, backed by a results guarantee.
- Website SEOTechnical, on-page and content SEO that builds traffic from Google and stays after the ads stop.
- Meta Ads (Facebook and Instagram)Facebook and Instagram campaigns with tested creatives, retargeting and a clear return on ad spend.
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