Marketing for PVC and aluminium joinery
Marketing for PVC and aluminium joinery that brings in quote requests.
I run local SEO, websites and ads for manufacturers and installers of PVC and aluminium windows and doors in Croatia, so people who build, renovate or replace windows in your region find you on Google.
Buyers compare quotes, and they find the first one on Google.
People replace windows, doors or shutters once in twenty years, so they decide slowly. They type "PVC windows" and their city, look at photos of installations and reviews, and then ask for two or three quotes.
So I build joinery marketing around the quote request. Your company needs to be among the top three results on Google in your region, photos and reviews need to show the quality of your installations, and the website and ads need to let a buyer send measurements and ask for a quote in a few minutes.
One set of windows for a house is worth several thousand euros, so every new enquiry has a clear value and shows up in your weekly report.
Buyers search by product, and they come from the whole region.
Some buyers search a general term such as "joinery" and the city, and some a specific product: PVC windows, aluminium glazing, sliding doors, shutters or insect screens. For each important product I build a dedicated page and list it as a service on your Google profile, so both groups find you.
Joinery is installed within fifty kilometres or more, so the profile and pages cover every town you travel to, not only the city where your workshop is.
Regions where I work with local businesses
- Zagreb and surroundings
- Rijeka and Kvarner
- Istria
- Split and Dalmatia
- Zadar
- Osijek and Slavonia
- Varaždin and the north
- the rest of Croatia
What buyers type into Google
- PVC joinery and the city
- aluminium joinery
- PVC windows price
- window replacement
- sliding doors
- shutters and insect screens
From joinery
A joinery business in Rijeka: from 31st to 2nd place on Google in two months.
When we started, the business was 31st for its main search term, far from buyers asking for quotes. Within two months it reached 2nd place, and there were so many enquiries that the owner hired a new worker.
For every business I measure the position from 130 points across the city and surroundings, so you see exactly in which towns buyers find you and how that changes week by week.
How I measure your position- place on Google in two months
- 31 → 2
- new worker to handle the extra work
- +1
- measuring points across the city
- 130
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Services for PVC and aluminium joinery.
Most businesses start with local SEO and their Google profile, and add ads during the building and renovation season, when they need the most enquiries.
- Local SEO and AI visibilityThe top three results on Google for joinery in your region, with a 90 day guarantee.
- Google AdsAds for buyers who are looking for windows or doors right now, with every call and enquiry tracked.
- Meta adsPhotos and videos of your installations on Facebook and Instagram for people building or renovating in your area.
- A website with a quote requestPages by product, a gallery of installations and a form where buyers send measurements and get a quote.
Joinery advertising in three steps.
First your business becomes visible on Google across the whole region, then photos and reviews build trust, and the quote request turns a visit into a customer.
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Your Google profile
Products listed as services, your service area and photos of real installations show Google what you do and where, so it shows you to buyers across the region.
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Reviews after installation
I set up a simple way for a happy customer to leave a review after installation, ideally with a photo of the new windows.
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Quote request
On the website or in an ad, buyers enter the type of joinery, the number of units and measurements, and you get an enquiry ready for a quote.
Want AI tools to recommend you too?
More and more people ask ChatGPT who to call for new windows. AI search optimisation is part of local SEO.
How we get started.
I need access to your Google Business Profile, a list of your products and photos of a few installations. I do everything else.
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Free review
I analyze your business as it is today, your competitors in the city and surrounding towns and what we can improve so you get more enquiries.
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Profile access
You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.
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Optimisation and ads
I work on the profile, products and photos, and start ads once we agree on the budget and season.
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Weekly report
Every week you get positions, calls, quote requests and the plan for the following week.
Top 3 on Google in 90 days, or I keep working at no charge.
If your business is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another PVC or aluminium joinery business from the same region.
Frequently asked questions.
If your question is not here, ask me directly on a free call.
How does a PVC and aluminium joinery business get new customers through Google?
A buyer types "PVC windows" and the city, and Google first shows three businesses with reviews and photos. I work on making your business one of them across the whole region where you install.
Do ads pay off for joinery?
For larger orders they usually do, because one installation covers a large part of the monthly budget. Google Ads catch buyers who are asking for quotes right now, and Meta ads reach people who are building or renovating and still choosing a contractor.
Can I get enquiries only from my region?
Yes. Ads and your Google profile are set only for the towns you travel to, so enquiries come from the area where you actually work.
Do you also work on entrance doors, shutters and insect screens?
Yes. Every product you offer gets its own place on the website and your Google profile, and I focus ads on the products that earn you the most.
Do I need a website?
A well kept Google profile is enough to start. A website with a gallery of installations and a quote form brings more enquiries, so most businesses add one within the first few months.
How much does marketing for a joinery business cost?
The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.
Let's see how your joinery business can get more enquiries.
On a free 30 minute call I analyze your business as it is today and what we can improve so you get more quote requests.
A few questions before your free strategy call
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One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.