Website copy
Home, services, about and contact pages written so visitors quickly understand your offer and get in touch.
Copywriting
Copywriting that turns visitors into calls and enquiries.
I write copy for websites, ads, landing pages and emails, in the plain language of your customers and with the keywords Google looks for.
Good copy sells while you work.
A visitor decides within seconds whether to stay. If they see straight away what you do, who it is for and why you, they keep reading and get in touch. If they have to search, they leave for a competitor.
So I build every text around the customer: what bothers them, what they are looking for and what they want to know before they call. The headline says what they get, the copy answers their questions and the call to action makes the next step clear.
I work keywords in naturally, so both people and Google understand the text, and I can write in English for foreign customers and guests.
Who copywriting is for
- businesses whose site gets visits but few enquiries
- businesses building a new website that need copy
- owners with no time to write themselves
- businesses launching ads that need a landing page
- businesses that want copy in English too
What I write
Copy for every place a customer meets you.
Most clients start with website copy and then add ads, emails and posts.
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02 Landing pages
One page, one goal: an enquiry, a call or a sale. The copy leads the visitor from problem to solution without detours.
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03 Ads
Headlines and copy for Google, Meta and TikTok ads, in several variants for testing.
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04 Emails and blog
Emails that bring customers back and articles that answer the questions customers type into Google.
What comes with every text.
Six things every project has, from one page to a whole website.
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Customer research
Before writing I read your customers' reviews, enquiries and questions, so the copy speaks their language.
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Keywords
I work in the words customers type into Google naturally, without stuffing.
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Titles and meta descriptions
With the copy you get a title tag and meta description for every page, ready for Google.
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Your company's tone
The copy sounds like you, whether your tone is relaxed or expert.
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Two rounds of edits
I refine the text until it is exactly what you want.
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English version
Where needed I also prepare the copy in English for foreign customers and guests.
From a conversation to finished copy.
The process is short and clear, and you approve every text before it goes live.
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Conversation
On a short call I learn what you do, who your customers are and what sets you apart.
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Research
I review competitors, reviews and keywords for your trade and city.
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First draft
I write the first version with page structure, headlines and calls to action.
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Edits and publishing
We fine tune the details, and if you like I publish the copy on your site.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
What is copywriting?
Copywriting is writing whose goal is to get the reader to act: call, enquire or buy. Unlike general content, every sentence leads towards that step.
Do you write SEO copy too?
Yes. Every website text includes keywords, headings and meta descriptions, so the page ranks better on Google and sells at the same time.
How long does website copy take?
For a smaller site you usually get the first draft within a week, and for a larger site we agree the timeline by the number of pages.
Can I ask for changes?
Yes. Two rounds of edits are included with every text, and nothing goes live until you approve it.
How much does copywriting cost?
The price depends on the number of pages and the type of copy. On a free call we agree the scope, and then you get a specific offer.
Related services
- Website developmentFast, mobile friendly websites with copy that guides visitors to call or send an enquiry.
- Website SEOTechnical, on-page and content SEO that builds traffic from Google and stays after the ads stop.
- Meta Ads (Facebook and Instagram)Facebook and Instagram campaigns with tested creatives, retargeting and a clear return on ad spend.
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Let's see what your copy tells customers today.
On a free 30 minute call I look at your website or ad and show you what I would change in the copy first.
A few questions before your free strategy call
Step 1 of 8
One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.