Access and readability
AI bots must be allowed to reach the page and find the content in the HTML itself. I check robots.txt, hosting rules and whether the text depends on JavaScript, because a page a bot cannot read cannot be mentioned by any tool.
GEO and AEO optimization
AI visibility: become a source ChatGPT and Google AI can cite.
AI visibility is the work that lets ChatGPT, Gemini, Perplexity and Google's AI Overviews find, understand and cite your business when someone asks about the service you offer. It covers GEO and AEO optimization of your website, business data and content.
What GEO and AEO optimization are
GEO (generative engine optimization) is the work of adapting a website and business data so that AI tools such as ChatGPT, Gemini and Perplexity can read them and name them as a source in their answers. It deals with AI bot access, structured data and how recognisable the business is as a reliable source.
AEO (answer engine optimization) is writing and structuring content so that a page answers the customer's question directly. A short, clear answer right below the heading, questions and answers, and comparisons are the formats that Google's AI Overviews, featured snippets and voice assistants pick up most easily.
Both build on solid SEO and in practice I do them together, because AI tools mostly cite pages that are indexed, fast and credible. People increasingly ask an AI tool for a recommendation, so a business those tools can read gets a chance at the moment the decision is made.
Who AI visibility is for
- businesses whose customers look for a recommendation or comparison before deciding
- professional services: clinics, lawyers, accountants, consultants
- local services that already do local SEO and want the next step
- online stores and producers with products people ask a lot about
- tourism: accommodation, restaurants, tours and agencies
How AI picks sources
Three things an AI tool needs from your website.
An AI tool can only cite what it can reach, what it can understand and what it has a reason to trust, and all three can be worked on.
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02 A clear business identity
Structured data and the same name, address and phone everywhere tell an AI tool who you are, what you do and where. Reviews and mentions on other websites give it a reason to treat you as a reliable source.
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03 Content that answers the question
I build copy around the questions customers really ask, with the answer in the first two sentences and concrete numbers from your business. An AI tool can lift a paragraph like that whole, with a link to your page.
What AI visibility includes.
The work starts with measuring where you stand, and every next step has a clear reason and shows up in the report.
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GEO audit of your site
A technical score from 0 to 100 that shows how ready the site is for AI tools, with a list of fixes ordered by impact.
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AI bot access
A robots.txt set bot by bot, a check for blocks at hosting level and an llms.txt file with verified facts about the business.
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Structured data
Schema for the business, services, people, questions and articles, linked into one graph and matched to what a visitor sees on the page.
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Answer-shaped content
Key pages reworked and new copy written around customer questions, so the answer is clear in the first paragraph.
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Mentions and profiles
Consistent details in directories and profiles, a review system and work on getting the business mentioned on sites AI tools read.
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Tracking AI mentions
I regularly ask AI tools your customers' questions and record when and how they mention your business, with a weekly report on the work done.
Working together in three steps.
I do most of the work myself. At the start I need access to your website and half an hour to talk about what your customers ask most.
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Free AI visibility review
I check what ChatGPT, Gemini and Perplexity answer today when someone asks about your service, who they mention and whether they can read your site at all. I show you everything on a 30 minute call.
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Technical foundation
I set up bot access, structured data and AI files and align your business details across the web. This part is usually done within the first two weeks.
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Content and measurement
Week by week I rework and extend content around customer questions, work on mentions and record what AI tools answer, while you get a weekly report.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
What is GEO optimization?
GEO (generative engine optimization) is the work of adapting a website and business data so that AI tools such as ChatGPT, Gemini and Perplexity can read, understand and name them as a source in an answer. It includes AI bot access, structured data, clear content and mentions of the business across the web.
What is AEO optimization?
AEO (answer engine optimization) is structuring content so that a page answers the user's question directly and briefly. The goal is for Google's AI Overviews, a featured snippet or a voice assistant to pick up your answer and name your page as the source.
What is the difference between SEO, GEO and AEO?
SEO deals with a page's position in classic search results. AEO deals with the page answering a question directly, and GEO with AI tools being able to read and cite it. All three share the same foundation, so I do them together and each one supports the others.
Can you guarantee that ChatGPT will recommend me?
Nobody can guarantee a citation in AI answers, because the tools decide that themselves and answers change from one conversation to the next. I guarantee the work that is in my hands: a site AI bots can read, correct structured data, content built around customer questions and regular measurement.
How quickly do results show?
The technical part is usually done in two weeks and shows in the GEO audit score right away. Mentions in AI answers build more slowly, typically over a few months, because they depend on how many sources on the web talk about your business.
Do I need a new website?
In most cases you do not. Most of the work is done on the existing site, through settings, structured data and content. I only suggest a new site when the content depends on JavaScript and bots cannot read it.
Is AI visibility included in local SEO?
The basics are, because AI search optimization is part of every local SEO package and relies on your Google Business Profile and reviews. This service goes deeper on the website itself: structured data, content by question and tracking of mentions.
How do you measure AI visibility?
I measure two things. The first is the technical GEO audit score, which shows how ready the site is. The second is real mentions: I regularly ask AI tools the questions your customers would ask and record whether they mention your business and which sources they name.
Related services
- Local SEO and AI visibilityThe top three results on Google within 90 days and mentions in ChatGPT answers, backed by a results guarantee.
- Website SEOTechnical, on-page and content SEO that builds traffic from Google and stays after the ads stop.
- ChatGPT AdsSponsored suggestions inside ChatGPT conversations, plus the work that gets AI tools to recommend you.
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Find out what AI says about your business today.
On a free 30 minute call I will show you what ChatGPT and Google AI answer when someone asks about your service, and what needs to be done for your site to become a source they can cite.
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