Topic research
Keywords, customer questions and Search Console data show what is worth writing about.
Content marketing
Content marketing: articles that bring you customers from Google every month.
I write blog articles and guides that answer the questions your customers type into Google and ChatGPT. Every article targets a keyword with demand and leads readers to your service.
A good article works for years
Before calling anyone, people look for answers: how much something costs, how to choose, what is better, what to watch out for. The business whose article shows up for those questions becomes the first choice when the reader is ready to buy.
I start content marketing with research into keywords and the questions people actually ask, using data from Google Search Console. Then I write articles that answer better than what is on the first page today, with internal links to your services.
These articles also become a source for AI tools. ChatGPT, Gemini and Google AI Overviews cite pages that answer a question clearly and accurately more often, so good content brings visibility there too.
Who content marketing is for
- businesses whose customers research a lot before buying
- real estate agencies, dental practices and clinics
- construction, solar and heat pump companies
- online stores that want traffic without ads
- businesses that want to be cited in ChatGPT and AI Overviews
How I work
Four steps to content that brings traffic.
I do not write articles at random, only on questions with measured demand.
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01 -
02 Writing
Articles and guides that answer the question clearly, with examples and numbers, in your customers' language.
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03 SEO and internal links
Title, description, structure, schema and links to services set up so Google understands the article.
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04 Tracking and updates
I track rankings, visits and enquiries from articles and update those close to the first page.
What is included.
Six things you get from the first month.
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Topic plan
A list of topics and keywords ranked by demand and value for your business.
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Articles
Articles and guides in your customers' language, which you approve before publishing.
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Images
Header photos and in-article images, with alt text.
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SEO settings
Title, meta description, schema and FAQs for every article.
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Internal links
Links from articles to your services and related articles.
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Monthly report
Rankings, visits and enquiries from articles, with the plan for next month.
From research to the first traffic.
The first articles are usually published within two weeks, and traffic grows over the following months.
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Research
I find the questions and keywords your customers type in.
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Plan
I build a topic plan and writing order for the first three months.
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Writing and publishing
I write the articles, send them for approval and publish them on your site.
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Tracking
I track results and update articles close to the first page.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
How quickly does content marketing bring results?
The first articles usually appear on Google within a few weeks, and meaningful traffic grows over three to six months. That is why it pays off as a long term investment alongside faster channels like ads.
How many articles do I need per month?
It depends on competition and demand. For most local businesses a few well targeted articles a month is enough.
What is the difference between content marketing and copywriting?
Copywriting is sales copy, such as your website, ads and emails. Content marketing is articles and guides that attract people from Google and AI tools before they are ready to buy.
Do you write about my industry?
Yes. Before writing I study your business and we agree the expert points, and you approve every article before it is published.
How much does content marketing cost?
The price depends on the number and length of articles per month. On a free call we agree the scope and you get a specific offer.
Related services
- Website SEOTechnical, on-page and content SEO that builds traffic from Google and stays after the ads stop.
- CopywritingCopy for websites, ads, landing pages and emails, written in your customers' language with keywords for Google.
- AI visibility (GEO and AEO)GEO and AEO optimization that makes your site a source ChatGPT, Gemini and Google AI Overviews can read and cite.
Related articles
Let's see what questions your customers ask.
On a free 30 minute call I show you topics with demand in your industry and suggest the first articles.
A few questions before your free strategy call
Step 1 of 8
One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.