Scripts and ideas
I write short scripts with a strong opening, a clear message and a call to action, in TikTok's style.
TikTok advertising
TikTok advertising that shows your business to new customers.
I run TikTok campaigns with short videos that feel like regular content and bring visits, enquiries and sales from people in your target audience.
TikTok is where customers discover new businesses.
People spend a lot of time on TikTok and are happy to discover new products, services and places. An ad that looks like a normal video, with a clear message in the first three seconds, reaches a lot of people at a good price.
So I build TikTok campaigns around the creative. I write scripts, advise you on filming with a phone or edit videos from your footage, then test several variants and move the budget to the ones that deliver.
TikTok works best for online stores, hospitality, tourism, beauty and services that look good on video, and it pairs well with Meta ads.
Who TikTok advertising is for
- online stores with products that look good on video
- restaurants, cafés and tourism businesses
- beauty salons, aesthetic clinics and gyms
- businesses targeting a younger audience
- businesses already running Meta ads that want a new channel
How I work
Four parts of a successful TikTok campaign.
On TikTok the result depends mostly on the video, so that is where most of the work goes.
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01 -
02 Video creatives
I edit videos from your footage or guide you through filming with a phone, with captions and music.
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03 Targeting and campaigns
I set up campaigns for your goal, from reach and visits to enquiries and sales, targeting by location, age and interests.
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04 Measurement
I install the TikTok Pixel and website events, so every enquiry and sale shows up in your report.
What TikTok ad management includes.
Six things you get from the first month.
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Account setup
I open or tidy up your TikTok Ads account and connect it to your profile and website.
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Pixel and tracking
I install the TikTok Pixel and events, so every enquiry and sale is measured.
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Video scripts
Every month you get new scripts and video ideas to test.
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Creative testing
I test several videos and messages and move the budget to the ones that work best.
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Retargeting
I show ads again to people who watched a video or visited your site.
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Weekly report
Every week you see spend, reach, visits, enquiries and the plan for the following week.
From the first video to a growing campaign.
The first ads usually go live within one to two weeks of starting.
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Strategy
We agree the goal, audience, budget and the products or services to push.
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Creatives
I write scripts and prepare the first videos, and you approve them.
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Launch
I set up tracking, launch the campaigns and check the first results daily.
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Optimisation
Every week I replace weaker videos with new ones and move the budget to what brings enquiries.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
Does TikTok advertising pay off in Croatia?
For many businesses it does, especially online stores, hospitality, tourism and beauty. Lots of people of all ages use TikTok in Croatia, and reach is often cheaper than on other networks.
Do I have to film videos?
Not necessarily. I can edit videos from your existing footage, and if you film, I send you a script and short tips for filming with a phone.
What budget do TikTok ads need?
A smaller daily budget is enough to start and shows which videos work. We then raise the budget on campaigns that bring enquiries and sales.
Do you run TikTok and Meta ads together?
Yes. The same creatives can often be adapted for Instagram Reels and TikTok, so I run the campaigns in step and compare the channels.
How much does TikTok ad management cost?
The price depends on the number of campaigns and creatives. On a free call we agree the scope and you get a specific offer.
Related services
- Meta Ads (Facebook and Instagram)Facebook and Instagram campaigns with tested creatives, retargeting and a clear return on ad spend.
- Graphic designLogo, identity, ad and social creatives and print materials in one recognisable style.
- CopywritingCopy for websites, ads, landing pages and emails, written in your customers' language with keywords for Google.
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Let's see if TikTok can work for your business.
On a free 30 minute call I look at your offer and audience and suggest a first TikTok campaign with video ideas.
A few questions before your free strategy call
Step 1 of 8
One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.