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LinkedIn advertising

LinkedIn advertising for companies that sell to other companies.

I run LinkedIn ads targeted by job title, industry and company size, so directors, owners and buyers see your offer. The goal is meetings and enquiries, not likes.

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The only network where you target by job

On LinkedIn you can show an ad to exactly the people who decide: company owners, directors, heads of procurement or marketing, in a given industry and company size. No other network offers this targeting.

A click on LinkedIn costs more than on Facebook, so it pays off when one deal is worth thousands of euros: commercial construction, equipment, software, consulting, training and services for other businesses.

The best ads offer something useful, such as a short guide, an analysis or a free call, with a form that opens inside LinkedIn with details already filled in.

Who LinkedIn advertising is for

  • companies that sell to other companies
  • commercial construction, equipment and workplace services
  • software, IT and consulting
  • corporate training and conferences
  • companies where one deal is worth thousands of euros

How I work

Four things that make LinkedIn ads pay off.

Because clicks cost more, every audience and offer has to be precise.

  1. 01

    Precise audience

    I target by job title, industry, company size and location, and if needed by a list of companies you want to win.

    • Job title and industry
    • Company size
    • Target company list
  2. 02

    An offer that starts a conversation

    A guide, analysis or free call that has value for the person who decides.

    • Guides and analyses
    • Free call
    • Clear next step
  3. 03

    Forms inside LinkedIn

    Forms with name, company and job title already filled in, so getting in touch is faster and enquiries increase.

    • Lead Gen forms
    • Qualifying questions
    • Sent to your CRM
  4. 04

    Tracking

    The Insight Tag and form tracking record every enquiry, and the budget goes to ads that bring meetings.

    • Insight Tag
    • Cost per enquiry
    • Monthly report

What is included.

Six things you get from the first month.

  • Account setup

    Campaign Manager, billing and access set up so everything stays yours.

  • Insight Tag

    Tracking of website visits and enquiries, so you see what the ads bring.

  • Audiences

    Audiences by job title, industry and company size, and by a target company list.

  • Ads and offer

    Ad copy and visuals and an offer that encourages people to get in touch.

  • Forms

    Lead Gen forms with questions that separate serious enquiries.

  • Monthly report

    Spend, enquiries, cost per enquiry and the plan for next month.

From the first call to the first meetings.

The first ads usually run within two weeks.

  1. Call

    We agree who you sell to, what one deal is worth and the budget.

  2. Offer and audience

    I build an offer that starts a conversation and an audience of decision makers.

  3. Launch

    I launch the ads and forms and track the first enquiries.

  4. Optimization

    Every month I keep what brings meetings and report the results.

I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.

NoelCar mechanic, Rijeka

I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.

Tea MikulićSalon owner, Split

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Damir ŠimićPlumber, Rijeka

I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.

KristinaPhysiotherapist, Zagreb

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Alen MarčeljaOwner of a joinery business

Questions before we start.

If your question is not here, ask me directly on a free call.

What budget do LinkedIn ads need?

LinkedIn costs more than Facebook, so a serious test usually needs a few hundred to a thousand euros a month. It pays off when one deal is worth much more than that.

Is LinkedIn good for local businesses?

For businesses that sell to consumers it is usually not the first choice. For companies that sell to other companies it is often the best channel, because it targets by job title and industry.

Can I target specific companies?

Yes. You can provide a list of companies, and the ad is shown to people who work there, in the job titles we choose.

When do the first enquiries arrive?

The first enquiries usually arrive within a few weeks, because business buying decisions take longer than consumer ones.

How much does LinkedIn ads management cost?

The price depends on the budget and number of campaigns. On a free call we agree the scope and you get a specific offer.

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Let's see who you need to reach.

On a free 30 minute call we agree who you sell to and I suggest the first LinkedIn campaign.

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