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Cold email for B2B sales

Cold email that fills your B2B sales calendar with meetings.

I set up domains, inboxes, lists and messages, then send up to 10,000 emails a month to the companies you sell to.

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~8.5%
of contacts reply on average to a well built sequence
30
emails a day at most from one inbox, so the domain's reputation stays clean
2 to 3
weeks of inbox warm-up before the first email goes out
0
cold emails from your main company domain

A first email that reads like it was written just for them.

Example first email with personalization

Subject new office in Split

Hi Marko,

I saw you opened a second office in Split this month, congratulations.1 A detail about that company

I'm Ana and I look after computers and networks for offices in Dalmatia. A new office usually means a few problems that can't wait until Monday.2 Who you are, in two sentences

Shall I send you a short plan for Split next week?3 One question

Best, Ana

People reply to a cold email when they recognize their own company in the first sentence. That's why you can add personalization to the sequence: one or two sentences right after the greeting, written from real information about that company, from its website, Google reviews or the news. If there isn't enough specific information about a company, the email goes out without that sentence, because a line that would fit anyone does more harm than no line at all.

When the sequence is set up well, around 8.5% of contacts reply on average.

Most companies that sell to other companies grow through referrals. That works while referrals come in, and then there's a month when nobody calls (we've all had that month). Cold email gives you a flow that doesn't depend on other people's goodwill: you pick the companies you want to talk to, and meetings arrive every week.

I sent my first cold emails from VRH's main domain (famous last words) and quickly learned why you don't. Sending from your own Outlook to 500 addresses usually ends in spam or a blocked domain, so I set everything up on separate domains, warm up the inboxes before the first email and send at most 30 emails a day from one inbox.

How it works

From an empty domain to a meeting in your calendar.

The first emails go out after 3 to 4 weeks, once the inboxes are warm and the list is verified.

  1. 01

    Infrastructure

    I buy domains similar to yours, open inboxes, set up SPF, DKIM and DMARC and warm them up for 2 to 3 weeks. Your main company domain never sends a cold email, so its reputation stays intact.

    • Separate domains
    • SPF, DKIM, DMARC
    • Warm-up
  2. 02

    Lists

    I collect companies by industry, city and size, with the name and email of the person who decides. I verify every address before sending, because invalid addresses damage inbox reputation fastest.

    • Decision maker
    • Address verification
    • No bought databases
  3. 03

    Messages

    I write a sequence of 3 to 4 short emails. Each stays under 80 words and ends with one question. With personalization, the first email opens with a real detail about that company, for example a new office, a service from their website or a theme from their reviews.

    • Optional personalization
    • Under 80 words
    • Plain text
  4. 04

    Replies and meetings

    I forward interested replies to you, and in the higher plan I answer them myself and book the meeting into your calendar. Every week you get a report with emails sent, replies and meetings.

    • Replies
    • Booking
    • Weekly report

How much infrastructure your volume needs.

Move the slider. The calculation uses the same rules I set up sending with: 30 emails a day per inbox, 3 inboxes per domain and 20% spare inboxes.

10,000
20
inboxes
7
domains
455
emails per working day
3,333
new contacts a month
283
replies a month

Replies are an estimate based on an average of 8.5% of contacts and 3 emails per contact, and they include people who reply "no". The number of meetings depends on the offer and the industry, so I don't promise it up front.

What is included.

Everything sending needs, with no tools for you to buy and set up yourself.

  • Sending domains

    Buying and setting up domains, in your company's name or mine, as we agree.

  • Inboxes

    Google Workspace or Microsoft 365 inboxes with your people's names and your company signature.

  • Deliverability

    SPF, DKIM, DMARC, warm-up and daily monitoring, so emails land in the inbox.

  • Contact lists

    Companies and decision makers with verified addresses, based on criteria we set together.

  • Messages

    An email sequence, plus optional personalization for each company. You approve the copy before the first send.

  • Weekly report

    Sent, replies, interested and meetings, with the plan for the following week.

Two plans, one system.

The price depends on the volume and the plan, so we agree it on a call. I recommend Sending and meetings, because a reply is worth the most in the first few hours, and that's usually when you're out on a job or in another meeting.

Emails per month

Sending

I set up and send, you handle the conversations.

20 inboxes on 7 domains

On request

Choose Sending
What is includedSendingSending and meetings
Domains, inboxes, SPF, DKIM and DMARC IncludedIncluded
Warm-up and deliverability monitoring IncludedIncluded
Lists with verified addresses IncludedIncluded
Sequence of 3 to 4 emails IncludedIncluded
Personalization for each company OptionalOptional
Weekly report IncludedIncluded
Replying to interested contacts YouIncluded
Booking meetings into your calendar YouIncluded

Who cold email is for.

It makes sense if

  • you sell to other companies and one new client is worth at least a few thousand euros
  • you grow through referrals and want a flow that doesn't depend on them
  • you have time for meetings but nobody to call
  • you work in IT, business services, construction, manufacturing or wholesale

It's not for you if

  • you only sell to private individuals
  • one job is worth less than €500, because then the numbers don't work
  • you have no capacity for new clients in the next 90 days
  • you need enquiries this week, because inboxes take 2 to 3 weeks to warm up

Questions before we start.

If your question is not here, ask me directly on a free call.

Will my emails end up in spam?

Not when the infrastructure is set up properly. I send from separate domains, warm up inboxes for 2 to 3 weeks, verify every address before sending and send at most 30 emails a day from one inbox. The first email goes out as plain text, with no images or links.

Is sending cold emails legal?

I send only to companies, to business addresses, with a message related to their business, and every email has a simple way to opt out. Anyone who replies "no" gets no more emails. I don't email private individuals. Before we start, we go through the rules for your industry together.

Who owns the domains and inboxes?

Whatever we agree. I can buy them in your company's name, so they stay yours after we stop working together, or I can run them as part of the service, which is a faster start.

When do the first replies come in?

The first emails go out 3 to 4 weeks after we start, once the inboxes are warm. Replies arrive from the first week of sending, and the first four weeks give the real picture, once contacts have gone through the whole sequence.

Which meetings count?

A meeting with a decision maker, at a company that matches the criteria we agreed on, who confirmed the time and knows the call is about your offer. We write the criteria down before the first send, so there's no debate about it later.

How many emails should I send?

As many as there are companies in Croatia that match your customer. If there are 2,000, sending 10,000 emails a month makes no sense. On the call I estimate how many there are and suggest a volume, and the calculator on this page shows what that volume needs.

Can I do this myself?

You can, the tools are available to anyone. The work is in setting up and monitoring ten to twenty inboxes, verifying every address and writing messages people actually read, every single week.

Is personalization included?

Personalization is an option in both plans. For each company I research the website, Google reviews and the news and write one or two sentences about it, so the company can see the email wasn't sent blind. It pays off when one new client is worth a lot and the list is smaller and hand-picked.

How much does cold email cost?

The price depends on the volume and the plan, so we agree it on a call. You get a specific offer with domains, inboxes and tools already included.

Related services

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Let's see how many companies you can reach.

On a free 30 minute call I estimate how many companies in Croatia match your customer, what volume that needs and which plan makes sense.

A few questions before your free strategy call

Step 1 of 8

What does your business do?

Pick the option closest to your work.