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Yacht charter marketing

Yacht charter marketing that brings direct bookings.

I run SEO, Google and Meta ads and websites for charter companies, boat and catamaran rentals and boat tours in Croatia, so guests from abroad find you and book directly.

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What customers type into Google
Illustration: a customer types a service and a city, and Google first shows three businesses.

Guests choose a charter months before the season.

A week on a sailing boat or a catamaran costs several thousand euros, so guests choose carefully and early. They search in English or German, compare fleets, read reviews and ask friends and ChatGPT for a recommendation, often in winter.

So I build charter marketing on three things: guests finding you on Google in their own language, a website that clearly shows your fleet, prices and availability, and ads that reach guests in the markets they come from.

Every direct booking means you keep the commission, so the value of the marketing shows within a few weeks of the booking season.

Guests search by base, route and type of boat.

Guests search by base and boat type: "catamaran charter Split", "sailing holiday Croatia", "Bootcharter Kroatien". For each base, boat type and popular route I build a page in your guests' languages.

I set up the Google profile of each base separately, with fleet photos and reviews, because some guests choose by how close the base is to the airport or where they are staying.

Where I work with nautical businesses

  • Istria
  • Kvarner
  • Zadar and the Kornati
  • Šibenik
  • Split and the islands
  • Dubrovnik
  • the whole coast

What guests type into Google

  • yacht charter Croatia
  • catamaran charter Split
  • Bootcharter Kroatien
  • skippered charter
  • boat rental and the town
  • boat tour and the town

How I work

An approach that brought local businesses a steady flow of enquiries.

I have worked with more than 20 businesses worldwide so far, with an average rating of 5.0, including tourism in Kvarner and Istria, where most guests come from abroad.

For every base I measure the position from 130 points, so you see exactly where guests find you, and your report tracks enquiries and bookings by market.

More client results
businesses I have worked with
20+
average client rating
5.0
measuring points per base
130

Services for charter and nautical businesses.

Most companies start with a website and SEO in foreign languages, and run ads during the period when guests book the season.

Charter advertising in three steps.

First guests find you in their own language, then your fleet and reviews build trust, and a simple enquiry turns interest into a direct booking.

  1. Pages in your guests' languages

    Every base, boat and route gets a page in English, German and the other languages of your guests.

  2. Reviews after the trip

    I set up a simple way for a happy guest to leave a Google review once they are back home.

  3. Direct enquiry and booking

    Guests choose a boat and dates and send the enquiry straight to you, with no agency commission.

Want AI tools to recommend you too?

Guests increasingly ask ChatGPT where to charter a boat in Croatia. AI search optimisation raises the chance it mentions you.

AI visibility

How we get started.

I need access to the Google profiles of your bases, your fleet list and the key markets your guests come from. I do everything else.

  1. Free review

    I look at how guests find you on Google today in the main languages and who is ahead of you.

  2. Profile access

    You add me as a manager of your Google profiles. Reviews, photos and profile history stay yours.

  3. Pages and ads

    I build pages by base and boat, and run ads during the period when guests book.

  4. Weekly report

    Every week you get positions, enquiries and bookings by market and the plan for the following week.

Frequently asked questions.

If your question is not here, ask me directly on a free call.

How does a charter company get direct bookings?

Through Google in your guests' languages, ads in the markets they come from and a website that clearly shows your fleet and availability. Every direct booking means you keep the commission.

When should charter ads start?

Most bookings come in from late autumn to spring, so that is when I run ads, and in the season I focus them on open dates and last minute offers.

Which languages do you work in?

Croatian and English, and I prepare pages and ads in German, Italian and other languages depending on the markets your guests come from.

Do you also work with boat tours and small boat rentals?

Yes. Tours and day rentals are searched locally, so I set up a dedicated Google profile and pages for the departure point.

How much does marketing for a charter company cost?

The price depends on the number of bases, languages and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.

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