Heat pump and HVAC marketing
Heat pump and HVAC marketing that brings installation enquiries.
I run local SEO, Google and Meta ads and websites for companies that install heat pumps, air conditioning, underfloor heating and ventilation in Croatia, so homeowners in your region find you on Google.
Heat pump buyers look for an expert they can trust.
A heat pump or a home heating system is an investment of several thousand euros, so buyers choose the installer as carefully as the unit. They read about payback, compare quotes and check reviews before inviting anyone for a site visit.
So I build heating and air conditioning marketing on trust and a clear enquiry. Your company needs to be among the top three results on Google in your region, the website needs to explain your systems simply, and the quote form needs to collect floor area and building type.
Timing matters: I scale up air conditioning ads before summer and heating and heat pump ads before autumn, when people plan their installation.
Buyers look for a local company that comes for site visits and servicing.
People search for "heat pump", "air conditioning installation" or "AC servicing" with their city, because they want a company that will come, inspect the building and look after the unit for years. So the profile and pages cover every town you travel to.
I build separate pages for installation, servicing and maintenance, because servicing brings customers who later come back for a new unit or system.
Regions where I work with local businesses
- Zagreb and surroundings
- Rijeka and Kvarner
- Istria
- Split and Dalmatia
- Zadar
- Osijek and Slavonia
- Varaždin and the north
- the rest of Croatia
What buyers type into Google
- heat pump and the city
- heat pump price
- air conditioning installation
- AC servicing
- underfloor heating
- heat recovery ventilation
From installation trades
The same approach that brought installers steady work.
I have worked with more than 20 businesses worldwide so far, with an average rating of 5.0. Among them is a plumber in Rijeka whose customers now come on their own because he is at the top of Google.
For every company I measure the position from 130 points across the city and surroundings, so you see exactly in which towns buyers find you and how that changes week by week.
More client results- businesses I have worked with
- 20+
- average client rating
- 5.0
- measuring points across the city
- 130
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
Services for heating and air conditioning companies.
Most companies start with local SEO and their Google profile, and add ads before the heating and cooling seasons.
- Local SEO and AI visibilityThe top three results on Google for heat pumps and air conditioning in your region, with a 90 day guarantee.
- Google AdsAds for people looking for installation or servicing right now, with every call and enquiry tracked.
- Meta adsSeasonal Facebook and Instagram ads for homeowners in your area.
- A website with a quote requestClearly explained systems, examples of installations and a form that collects floor area and building type.
Heating and air conditioning advertising in three steps.
First your company becomes visible on Google across the region, then the website and reviews answer the buyer's questions, and the quote request turns interest into a site visit.
-
Your Google profile
Installation, servicing, your service area and photos of real installations show Google what you do and where.
-
Reviews after installation
I set up a simple way for a happy customer to leave a review after an installation or service.
-
Enquiry with building details
Buyers enter floor area, building type and current heating, and you get an enquiry ready for a quote.
Want AI tools to recommend you too?
Buyers increasingly ask ChatGPT whether a heat pump pays off and who to call. AI search optimisation is part of local SEO.
How we get started.
I need access to your Google Business Profile, a list of your services and photos of a few installations. I do everything else.
-
Free review
I analyze your company as it is today, your competitors in the region and what we can improve so you get more installation enquiries.
-
Profile access
You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.
-
Optimisation and ads
I work on the profile, services and pages, and start seasonal ads once we agree on a budget.
-
Weekly report
Every week you get positions, calls, quote requests and the plan for the following week.
Top 3 on Google in 90 days, or I keep working at no charge.
If your company is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another heating and air conditioning company from the same region.
Frequently asked questions.
If your question is not here, ask me directly on a free call.
How does a heat pump company find new customers?
Mostly through Google and referrals. A buyer types "heat pump" or "air conditioning installation" and the city, and Google first shows three companies with reviews. I work on making your company one of them.
When should air conditioning and heating ads start?
I start air conditioning ads in spring, before the summer heat, and heating and heat pump ads at the end of summer, when people plan installation before winter.
Do you also work on servicing and maintenance?
Yes. Servicing gets its own page and ads, because it brings regular customers who later come back for a new unit or system.
Can I get enquiries only from my region?
Yes. Ads and your Google profile are set only for the towns you travel to.
How much does marketing for a heating and air conditioning company cost?
The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.
Let's see how your company can get more installation enquiries.
On a free 30 minute call I analyze your company as it is today and what we can improve so you get more installation enquiries.
A few questions before your free strategy call
Step 1 of 8
One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.