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Construction company marketing

Construction marketing that brings enquiries for larger projects.

I run local SEO, websites and ads for construction companies, prefab house makers and renovation, facade and pool contractors in Croatia, so investors and owners looking for a contractor right now find you on Google.

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What customers type into Google
Illustration: a customer types a service and a city, and Google first shows three businesses.

Investors choose a contractor by references and trust.

Building a house, a renovation or a pool is a project worth tens of thousands of euros, so investors choose carefully. They type the type of work and their region, look at references and photos of finished projects, read the reviews and only then call.

So I build construction marketing around your references. Your company needs to be among the top three results on Google in your region, finished projects need to be clearly shown on your website and profile, and the quote request needs to collect the basic project details before the first call.

When one project is worth that much, a single new job a month covers a full year of marketing, and every enquiry shows up in your weekly report.

Every type of work deserves its own page.

Investors rarely search only for "construction company". More often they type exactly what they need: building a house, a prefab house, a flat renovation, a facade, a roof or a pool. For each type of work I build a page with references and list it as a service on your Google profile.

On the coast many investors come from abroad, so I prepare the pages and profile in English and German where needed.

Regions where I work with local businesses

  • Zagreb and surroundings
  • Rijeka and Kvarner
  • Istria
  • Split and Dalmatia
  • Zadar
  • Osijek and Slavonia
  • Varaždin and the north
  • the rest of Croatia

What investors type into Google

  • construction company and the city
  • turnkey house construction
  • prefab houses price
  • flat renovation
  • pool construction
  • facades and roofing

From the trades

A joinery business in Rijeka: from 31st to 2nd place on Google in two months.

The closest example from building and the trades is a joinery business in Rijeka. When we started it was 31st for its main search term, and within two months it reached 2nd place. There was so much work that the owner hired a new worker.

For every company I measure the position from 130 points across the city and surroundings, so you see exactly in which towns investors find you and how that changes week by week.

How I measure your position
place on Google in two months
31 → 2
new worker to handle the extra work
+1
measuring points across the city
130

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Owner of a joinery business

Services for construction companies.

Most companies start with local SEO, their Google profile and a website with references, and add ads for the types of work they want more projects in.

Construction marketing in three steps.

First your company becomes visible on Google across the region, then references build trust, and the quote request turns interest into a meeting.

  1. Your Google profile

    Types of work listed as services, your service area and photos of finished projects show Google what you build and where.

  2. References that sell

    Every finished project gets photos and a short description on your website and profile, because investors want to see what you have already built.

  3. Enquiry with project details

    Investors enter the type of work, location, approximate size and timeline, and you get an enquiry ready for the first conversation.

Want AI tools to recommend you too?

Investors increasingly ask ChatGPT who to hire for construction. AI search optimisation is part of local SEO.

AI visibility

How we get started.

I need access to your Google Business Profile, a list of the types of work you do and photos of a few finished projects. I do everything else.

  1. Free review

    I analyze your company as it is today, your competitors in the region and what we can improve so you win more projects.

  2. Profile access

    You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.

  3. Optimisation and ads

    I work on the profile, services and references, and start ads once we agree on the types of work and budget.

  4. Weekly report

    Every week you get positions, calls, project enquiries and the plan for the following week.

Top 3 on Google in 90 days, or I keep working at no charge.

If your company is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another company of the same kind from the same region.

Check your company's position

Frequently asked questions.

If your question is not here, ask me directly on a free call.

How does a construction company find new projects?

Mostly through referrals and Google. An investor types the type of work and the region, and Google first shows three companies with reviews and photos. I work on making your company one of them, with a website that shows your references.

Do ads pay off for construction work?

For larger projects they usually do, because one job covers marketing for a long time. Google Ads catch investors looking for a contractor right now, and Meta ads reach people planning to build or put in a pool.

Do you work on prefab houses and pools?

Yes. Prefab houses, pools, facades, roofing and renovations each get their own page and ads, because people search for them separately.

I have more work than I can handle. Do I need marketing?

Then marketing helps you choose better projects. With a steady flow of enquiries you can pick larger and more profitable jobs and plan your schedule months ahead.

Do I need a website?

For construction companies a website with references helps a lot, because investors want to see finished projects before they call. If you do not have one or it is outdated, I build a new one with an enquiry form.

How much does marketing for a construction company cost?

The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.

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Let's see how your company can win more projects.

On a free 30 minute call I analyze your company as it is today and what we can improve so you get more enquiries for larger projects.

A few questions before your free strategy call

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What does your business do?

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