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Marketing for custom kitchens and furniture

Marketing for custom kitchens and furniture that brings in project enquiries.

I run local SEO, websites and ads for makers of custom kitchens, built-in wardrobes and bespoke furniture in Croatia, so people furnishing a flat or a house in your region find you on Google and Instagram.

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What customers type into Google
Illustration: a customer types a service and a city, and Google first shows three businesses.

People choose a custom kitchen by photos of your work.

A custom kitchen or built-in wardrobe is a big decision, so people make it slowly. They type "custom kitchens" and their city, browse photos of finished projects, read the reviews and ask two or three workshops for a quote.

So I build marketing around your work. Your workshop needs to be among the top three results on Google in your region, photos of finished projects need to be on your profile, website and Instagram, and the quote request needs to be simple and quick.

One custom kitchen is worth several thousand euros, so a few projects a month clearly show how much the marketing returns.

Buyers search by type of furniture, and they come from the whole region.

Some people search for "joinery" or "custom furniture" and the city, and some for exactly what they need: a kitchen, a built-in wardrobe, bathroom furniture or furniture for an office or holiday flat. For each type I build a page with a gallery of your work and list it as a service on your Google profile.

You deliver and install custom furniture beyond your own city, so the profile, pages and ads cover every town you travel to.

Regions where I work with local businesses

  • Zagreb and surroundings
  • Rijeka and Kvarner
  • Istria
  • Split and Dalmatia
  • Zadar
  • Osijek and Slavonia
  • Varaždin and the north
  • the rest of Croatia

What buyers type into Google

  • custom kitchens and the city
  • custom furniture
  • built-in wardrobes
  • joiner and the city
  • custom bathroom furniture
  • furniture for holiday flats

From joinery

A joinery business in Rijeka: from 31st to 2nd place on Google in two months.

When we started, the business was 31st for its main search term, far from people looking for a workshop. Within two months it reached 2nd place, and there was so much work that the owner hired a new worker.

For every workshop I measure the position from 130 points across the city and surroundings, so you see exactly in which towns buyers find you and how that changes week by week.

How I measure your position
place on Google in two months
31 → 2
new worker to handle the extra work
+1
measuring points across the city
130

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Owner of a joinery business

Services for custom kitchens and furniture.

Most workshops start with local SEO and their Google profile, and add Instagram and Google ads when they want to fill their schedule for the coming months.

Custom furniture advertising in three steps.

First your workshop becomes visible on Google across the region, then photos of your work build trust, and the quote request turns a visit into a project.

  1. Your workshop's Google profile

    Furniture types listed as services, your service area and photos of finished projects show Google what you do, so it shows you to buyers in the region.

  2. A gallery of finished projects

    Every new project is photographed and posted on your profile, website and Instagram, because people choose furniture with their eyes.

  3. Quote request

    Buyers send a floor plan, measurements or a photo of the room, and you get an enquiry ready for a quote.

Want AI tools to recommend you too?

More and more people ask ChatGPT who makes good custom kitchens. AI search optimisation is part of local SEO.

AI visibility

How we get started.

I need access to your Google Business Profile and photos of a few finished projects. I do everything else.

  1. Free review

    I analyze your workshop as it is today, your competitors in the city and surroundings and what we can improve so you get more orders.

  2. Profile access

    You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.

  3. Optimisation and ads

    I work on the profile, services and gallery, and start ads once we agree on a budget.

  4. Weekly report

    Every week you get positions, calls, quote requests and the plan for the following week.

Top 3 on Google in 90 days, or I keep working at no charge.

If your workshop is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another custom furniture workshop from the same region.

Check your workshop's position

Frequently asked questions.

If your question is not here, ask me directly on a free call.

How does a custom furniture workshop find new customers?

Mostly through Google, Instagram and referrals. A buyer types "custom kitchens" and the city, and Google first shows three workshops with photos and reviews. I work on making your workshop one of them.

Do ads pay off for custom kitchens?

For larger projects they usually do, because one kitchen covers a large part of the monthly budget. Instagram ads with photos of your work reach people furnishing a home, and Google Ads catch those asking for a quote right now.

Do I need professional photos?

Good phone photos are enough to start, with a few tips on how to photograph a finished project. For your best projects professional photos pay off, because they are used on the website, profile and in ads.

Do you also work with traditional wood joiners?

Yes. The same approach works for joinery workshops, built-in wardrobes, doors and furniture for holiday flats and offices.

Do I need a website?

A well kept Google profile with plenty of photos is enough to start. A website with a gallery and a quote form brings more enquiries, so most workshops add one within the first few months.

How much does marketing for a furniture workshop cost?

The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.

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Let's see how your workshop can get more orders.

On a free 30 minute call I analyze your workshop as it is today and what we can improve so you get more project enquiries.

A few questions before your free strategy call

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What does your business do?

Pick the option closest to your work.